What happens during an open house is the owner of the property makes his or her home open to the public. This then provides a good opportunity for interested buyers and real estate agents to have a personal view of the entire house before making a decision.

For potential buyers who don't have the time to set appointments, this kind of activity is ideal. They can just go to the property for sale should they chance upon one as they're driving by.

For real estate agents, an open house gives them the chance to learn more about the property. In this way, they have more information to provide potential home buyers and investors which could in turn raise their credibility.